Dr Chris Endersby
Dr Chris Endersby
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Dr Chris Endersby

London , United Kingdom



About Dr Chris

About You 


Are you a driven entrepreneur or inspiring business leader? Do you identify as a ‘rebel with a cause’? Are you on a mission to disrupt an industry, overthrow convention, or simply carve your own path in life? 


Setting up and scaling a business can be intoxicating, immersive and rewarding, yet it can also bring many challenges along the way. For entrepreneurs and business leaders, the prize, risks and demands are all magnified.


Success rarely comes without both practical and psychological costs. This demands investment in our emotional self-care, psychological fitness and personal well-being - not just when we have to face challenges to keep going - but in the good times too.

At times, guidance and support from outside your existing network can make all the difference to keep you on track to make success more probable and difficulties more manageable. The challenge is where to find the right kind of support at the right time.


Do you find counselling or therapy overly focused on problems, dealing with what's missing and what’s broken, with causes usually located in the past? Is moving away from problems, conflicts and distress enough of an end-goal for you?


Conversely, does the goal obsession and future-orientation nature of coaching seem superficial, temporary and transactional?  Do you sense this may leave long-standing issues and root causes unaddressed and unresolved for change to stick and success to be secured?


And do either of these bring relatable experiences and the all important personal network that is built up through working with other business leaders, experienced founders and running your own business?


If you’re looking for a different kind of support in your journey towards entrepreneurial freedom, to make life more fulfilling and business more rewarding, then please read on.


About Me


Welcome to Firsterer Coaching! 


I formed from a burning desire to promote entrepreneurial freedom for all. To break down traditional boundaries, challenge the status quo and step outside the lines. To be brave enough to experience new ways of feeling, thinking, doing and being. 


I strive to overcome the barriers to successful professional change and personal growth. Empowering leaders and teams to think more clearly, feel more positive, act more purposefully and ultimately achieve more than they ever imagined.


Firestarter Coaching integrates the best of coaching, psychology and psychotherapy specifically targeted at serving the exacting demands of driven entrepreneurs and aspiring business leaders. Firestarter Coaching is..

  • offered exclusively to entrepreneurs and business leaders
  • driven by our restless commitment to achieve results
  • based upon the best of coaching, psychology and counselling
  • highly collaborative, flexible and dynamic
  • compassionate, curious, yet still challenging
  • entirely bespoke to your needs, circumstances and aspirations
  • designed to help you find and leverage your unique strengths and value 
  • achieve both your personal and business goals. 


Wherever we start, and whatever direction you want to take between past, present and future, you can rest assured that proven, evidence-based psychological tools and therapeutic techniques designed specifically to enhance well-being and performance in personal life and professional domains.


Want to find out more? 


As the co-founder of Firestarter Collective, a London-based Brand Agency, I’m proud to run my own business too.

Our transformational Re:Ignition programme fuses psychology and branding to create powerful identities for our B2B ‘rebel with a cause’ clients. 


I get to work daily with inspiring entrepreneurs and leaders taking their businesses to the next level. This gives me unique insights into the coaching room as well as the opportunity to meaningfully explore topics related to brand and business growth where appropriate.


I’m fortunate that the activities of Firestarter Collective keep me very busy, yet I always reserve some time to work one-to-one with a select number of clients. At Firestarter, our mission is to create entrepreneurial freedom and this is another way I can help to make this achievable for more entrepreneurs and business leaders.


If this resonates with you and you’d like to understand more about how we could work together then please email me here and we’ll take it from there. 


To give you a guide, I have rates and packages that start from £150/hour (plus vat) depending upon format, location and types of services.


My training, qualifications and experience


I've been awarded registered member status of the following professional bodies:


  • International Society for Coaching Psychology (MISCP)
  • British Association for Counselling & Psychotherapy (MBACP)


I’ve engaged in a wide range of continuing professional development to keep my practice on point:


  • Accredited Advanced Diploma of Coaching (AdvDipCoach)
  • Accredited Strengthscope® Master Practitioner
  • Advanced Certificate in Cognitive-Behavioural Therapy & Stress Management (Adv Cert, CBT & SM)
  • ILM Advanced Coaching Development Programme


I've strong relevant professional and academic credentials:


  • PhD in Migration Studies, Kent
  • Executive MBA, Imperial 
  • MA International Child Rights and Development, Kings 
  • PGDip in Integrative Counselling & Coaching, UEL
  • PGCert in Positive Psychology, Bucks 
  • BSc Sociology & Social Work and DipSW, Bath


In addition to setting up and growing my own businesses, I have significant experience leading change initiatives for global brands, boutique consultancies and tech vendors. I also bring experience from front-line work in child protection and as a parent and foster carer. Therefore whether the issues are commonplace in the boardroom or the living room, they can all find a place in our work together.


Outside of my fee-paying work, I give back by supporting a charity which helps young people and adults reconnect to society, and themselves, through outdoor adventures, therapy and mentoring. I also volunteer for a charity that aims to reduce instances of sexual abuse and assist those impacted by sexual abuse in their recovery.


  • MA International Child Rights & Development (Kings College London)
  • BSc (Hons) Sociology & Social Work (University of Bath )
  • Registered Member (International Society for Coaching Psychology )
  • Registered Member (British Association for Counselling & Psychotherapy )
  • PhD (Migration Studies) (University of Kent )
  • Executive MBA (Imperial College London )





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London , United Kingdom





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